Which lotteries to give preference: private or public?

registration. List of documents

To make your lottery, start working and making money in this business, you must first register as a legal entity with the tax authority. This must be done in the Russian Federation., since the law does not allow foreign firms to engage in this type of activity on the territory of Russia.

Legislation cares about, so that in case of winning, a person can receive a prize throughout the country, regardless of the player's place of residence or ticket purchase. This issue is resolved using electronic systems.. Starting a lottery business, it is necessary to provide for the possibility of working throughout the country. The license to hold the lottery is issued to legal entities, who provided:

1. Receipt for payment of state duty (6 000 rub.).
2. A notarized copy of the Articles of Association of the organization.
3. A certificate from the tax office about the absence of delays in the payment of mandatory taxes and fees (debts).
4. Balance sheet for the last reporting period.
5. Application for permission to organize a lottery.
6. Conditions of its conduct.
7. The procedure for dividing the proceeds during the game as a percentage.
8. Feasibility study (feasibility study), which indicates the sources of funding and the calculation of the estimated profit.
9. Description of the procedure for reporting the number of lottery tickets (sold / unsold), return, storage, disposal or the possibility of their reuse.
10. Regulation, by which lottery tickets will be identified.
11. A printed image of a ticket with the requirements for protection against counterfeiting described in a separate document and the presentation of the security elements on it (degrees "B").
12. Document, describing lottery equipment, its technical parameters.
13. Conditions for issuing prizes, rules for storing unreleased winnings.

The package of documents is quite extensive. Therefore, it is more advisable to seek help with registration in special firms, who know all the intricacies of obtaining licenses for this type of activity. The cost of processing all the necessary documents can reach several hundred thousand rubles. It will depend on the format of the lotteries, which you plan to conduct.

You also need to consider, what with 2014 licenses for holding incentive lotteries are not issued for a year. it, in fact, promotion activities on the market, not a game in the full sense of the word: the right to participate in them is not related to the purchase of a ticket, and the prize fund is formed from the organizer's funds.

The state is not interested in the development of this niche of small business and often makes changes to legislation. For the correct paperwork and in order to be able to resolve legal problems, it is reasonable to hire a legal consultant on the staff. Organizing lotteries is a tricky business, and it would be better to insure in advance and foresee possible risks, including legal.

People really win

After, how the state took over the organization of lotteries, trust in them has grown significantly, and winning was not an ephemeral dream, but reality. To date, the total winnings have exceeded 120 billion rubles. Over 5000 people won more 1 rubles, and smaller amounts receive about 350 thousand players. Every week order 20 people benefit from above 1 million rubles. And there are such lucky ones, who literally gained a fortune on lotteries.

Below is a table of the biggest wins in the last four years:

Top 10 wins

№	Win date	Winning amount	Lottery	A place
1.	01.01.2020	1 billion rubles	"Russian Lotto"	Moscow
2.	31.08.2020	545,9 million rubles	"Gosloto" 4 out of 20 ""	Permian
3.	04.11.2017	506 million rubles	"Russian Lotto"	Voronezh
4.	01.01.2019	500 million rubles	"Russian Lotto"	St. Petersburg
5.	01.01.2019	500 million rubles	"Russian Lotto"	Ekaterinburg
6.	21.05.2017	365,1 million rubles	"Gosloto" 6 out of 45 "	Krasnodar region
7.	27.02.2016	358,3 million rubles	"Gosloto" 6 out of 45 "	Novosibirsk region
8.	17. 07. 2020	304, 7 million rubles	"Gosloto" 6 out of 45 "	Moscow
9.	29.05.2017	300 million rubles	"Gosloto" 4 out of 20 ""	Novosibirsk region
10.	15. 09. 2019	286,1 million rubles	"Gosloto" 4 out of 20 ""	Moscow

For smaller winnings, the situation is as follows:

Winning amount (in rubles)	Number of winning tickets
1. From 280 to 200 million	6
2. From 200 million to 150 million	5
3. From 150 to 100 million	10
4. From 100 to 50 million	13
5. From 50 to 40 million	6
6. From 40 to 30 million	18
7. From 30 to 20 million	27
8. From 20 to 10 million	143
9. From 10 to 5 million	308
10. From 5 to 2 million	1033
11. From 2 to 1 million	3 430
Total	4 999 + 10 TOP = 5009

The secret to the growing popularity of lotteries

Today, Spain is the leader in terms of population involvement in lotteries.. There are about 75% adults. Finland and the UK are slightly behind (by 70%). Next comes the USA - 57%.

The USA is in the lead in terms of winnings. Then comes China and Italy. Russia is still 37th, between Mexico and Panama.

Engaging the population in Russia, compared to the leading countries, the situation is relatively modest. So, according to the results of the research "GFK-Rus", in 2014 year the lottery was played only 4% population. Therefore k 2019 year, the engagement rate reached almost 30%, what speaks about the planned development of the industry and the gradual formation of lottery culture.

The growing trust among Russians in lotteries is due to several factors at once. This is control by the state, increase in the number of wins, availability of tickets and the introduction of new information technologies to increase the transparency of the draws. The last point is now the most relevant, and it is appropriate to reveal it on the example of the leader of the lottery business.

Normative base

Fundamental regulatory document, defining the rules of the lottery business is FZ-138 from 11 November 2003 r. Often significant changes are made to it, therefore they need to be constantly monitored.

Based on the provisions of this document, all lotteries are drawn, runless and combined. As for the question, what equipment is needed, you don't have to buy anything extra.

It is enough to rent ticket sales points. Lotteries will be printed in special printing houses, therefore, you will need to budget the amount to pay for their services.

The draw lottery involves drawing the prize amount only after the sale of all lottery tickets. In the case of a drawless lottery, the winning tickets are known at the time of manufacture, ie. everyone, who bought a ticket, can determine, is he winning or not. Combined lottery combines these two approaches. The Federal Law "On Lotteries" determines the amount of mandatory contributions.

At the moment, the size of the minimum deductions is 10%. Besides, this law equates printed lottery tickets to class "B" printed products, which means the mandatory presence of protective elements, making it difficult to counterfeit.

These elements include: watermarks and other protection methods. Therefore, ordering the printing of lottery tickets is possible only in printing houses that have the appropriate license..

Lottery business plan step by step

Activity registration

After carrying out the preparatory measures and choosing the type of lottery, you need to be puzzled by the passage of the mandatory procedure for state registration of entrepreneurial activity. To carry out activities in the field of lottery games, you can choose any available form of business registration:

• unincorporated individual entrepreneur;
• limited liability company;
• Open Joint Stock Company;
• closed joint stock company.

After the selection and submission of the necessary documentation to the state registration authority, you should start obtaining a license to conduct lotteries, as well as registration with the local tax authority.

Organization of the lottery

A mandatory and legally established option for organizing a lottery is the allocation of no more than half of the proceeds from the sale of "lotteries" to the prize fund. The rest of the income will go to the formation of net profit, as well as for the current expenses of the company, in terms of printing costs, if we are not talking about electronic lotteries, as well as the need to regularly pay tax deductions and pay salaries to company employees. The process of direct organization of the lottery depends on the chosen form of the lottery..

Ticket selling

Direct sale of tickets in accordance with the current national legislation is possible in specialized kiosks, post offices and branches of Sberbank. When it comes to organizing an electronic raffle, tickets are sold using an automated system, which does not require the arrangement of a physical point for the implementation of "lotteries".

Description and analysis of the sales market

The success of the lottery ticket distribution process depends on the planned advertising campaign. And also from that, how well the entrepreneur understands the target audience and knows the competitors.

The target audience

The target audience of the lottery business has significantly increased in recent years. Mostly because, that gambling enthusiasts switched from prohibited gambling to lotteries. The potential buyers are those people, who dream of a big win and want to get emotions from the game.

Competitive advantages

Even in large cities, few companies are involved in lotteries. The most serious competitors are well-known all-Russian organizations, which, usually, promise a big reward. However, a significant number of consumers are opting for faster and less global games..

The competitive advantages of the lottery operator should be:

• frequent updates of lottery products;
• affordable price;
• attractive playing conditions;
• advertising strategy, based on the psychological portrait of the target audience;
• encouraging customers to return to the ticket distribution point;
• convenient places to buy tickets.

Promotion and advertising

Lottery business needs promotion and proper advertising campaign. The company must have a branded website. All necessary information about the game should be placed here., methods of implementation, conditions for receiving a prize. It should be presented in the most simple and demonstrative form., understandable to the target consumer.

Advertising in local media should not be neglected. Information about the lottery must be posted on the pages of newspapers and magazines. You can also organize an advertising campaign on the Internet. Lottery banners should be placed on sites, which are often visited by potential clients. You can also use TV ads, posting advertisements on street information boards and free Internet boards.

If an entrepreneur uses lot machines, then they should attract the attention of the target audience and be understandable to her

It is important that the information system has an intuitive interface. The client should be tempted to return to the terminal again

The client should be tempted to return to the terminal again.

Is it legal to create a lottery

The organization of such a business in our country is regulated by law. According to the Civil Code of the Russian Federation, an agreement is concluded between the organizers and the participants of the games. In the case of lotteries, confirmation of this fact of the contract will be the issuance of a lottery ticket or receipt. Another way of contract is possible, statutory.

Until the casino was banned, lotteries weren't that popular. They, certainly, are related to gambling, the demand for which in our country is invariably high. Although the installation of slot machines is prohibited by law, many want to try their luck. Lotteries satisfy this demand and give you the opportunity to try your luck.

Small business is competing with the All-Russian Games with a huge prize pool. At the same time, many people choose games, which go faster, sometimes - instantly. There are companies, which hold several draws a day. it, undoubtedly, adds attractiveness to their lotteries.

The main ways to implement the idea

You can open a lottery business in one of two ways:

• by issuing a certain number of paper tickets - this is the traditional way;
• by installing special devices.

According to the Law of the Russian Federation "On Lotteries", all lotteries are divided into:

• circulation;
• unclean.

Duplication of printed tickets

Ticket printing should be entrusted to a professional printing house, which can apply all the necessary elements of protection to them. After that, you should take care of the delivery of tickets to points of sale.. If an entrepreneur plans to sell tickets in several regions of the country, then he will need partners and distributors. Alone, it will be quite difficult to organize the sale of tickets over a large territory.

Tickets can be sold through printing houses, distribution companies and distributors. Only a large circulation needs to be distributed throughout the country. To start a business, it is recommended to start small and cover a separate region of the country. In this case, you do not need a large-scale marketing campaign..

After the lottery, its results are published in the media, and then the process of issuing a prize is organized. Small amounts can be dispensed at points of sale, and large winnings - through credit institutions, who are ready to cooperate. Paper tickets also allow you to earn money from advertising by placing it on the back of each form.

Electronic terminals

Advances in information technology have affected the possibilities of holding lotteries. Using electronic terminals saves the organizer from printing tickets. But the entrepreneur will need to purchase and install special machines - lotomats.

All terminals are divided into two categories:

1. Lotomats, printing tickets. Must be equipped with a built-in printer.
2. Lotomats, non-printing tickets. Refers to electronic games and tickets here are virtual.

On receipt, learned from the terminal of the first type, it should be:

• circulation number;
• government number;
• ticket price;
• date and time of ticket issue;
• size of the prize fund;
• lottery logo;
• lottery name.

Ready business

The lottery business can be organized through a franchise. In this case, the entrepreneur will receive a turnkey business.. The franchisor will reveal the secrets of a successful business and help organize it competently. The cost of the franchise will be offset by stable demand and lower risks.

The most famous franchise offers in this field of activity:

• Bingo Bum;
• The chair;
• Lotobest;
• LOTTO MARKET.

The main advantage of the franchise is the recognition of the lottery brand, customers trust this game more.

Is it possible to create an online lottery?

Today there is the possibility of organizing a lottery, working online

Anyone can make their own game on the Internet, but it is important to comply with the requirements, which are presented for the drawing. Online lotteries are not prohibited by law, but the main condition is to refuse money bets, otherwise the electronic "quiz lottery" will be recognized as a game of chance

The organizer should decouple the payment from the possibility of receiving the prize.

Comparative analysis

State lottery	Private lottery
Prize payments are guaranteed at the state level.	The likelihood of cheating and not giving out a win is high.
A lot of players, trust in these lotteries gives rise to the massiveness of the game.	Few are willing to take risks and get involved with such games.
There are official representations, which the player can visit. Provided addresses of branch offices by city.	Office is not required, it can be purely virtual.
The presence of a fairly transparent system for selecting prize-winners.	Fraud in the distribution of winnings is highly probable and not controlled in any way.
Registered in the territory of the parent country.	Registration can be listed in Cyprus or in any other country.
Well-defined lottery rules. Responsibilities for each party are spelled out.	Blurred game conditions, lack of responsibility.
Winnings of various amounts.	The prizes promise very large, but most often they give out much less, what was stated (if issued at all).
If problems arise, you have the opportunity to defend your rights in court.	The player is completely unprotected, in case of deception, it is unlikely that it will be possible to prove something.
A large audience is covered with information, information about innovations reaches the player almost instantly.	Small audience and may not warn about any changes at all.
Timely payments	Delay payment of prizes indefinitely (this does not apply to foreign lotteries).

This list fairly accurately reflects the benefits of state lotteries., and their benefit to the player becomes obvious.

Lotteries in the Soviet Union

Bolsheviks abolished private lotteries since coming to power. But government, on the contrary, actively promoted. Towards the end of the Civil War, the famous Narkomfin lotteries began to be launched, to help people, hungry. Then there were the Postgol lotteries, "Flying" lotteries of the NKVD, lottery "Book instead of vodka", lottery "Osoaviakhima".

IN 1941 cash lotteries appeared. But they were destined to gain popularity after the war. (the first post-war lottery took place in 1956 year). Under Khrushchev, the All-Union Art Lottery was held, in which the prizes were works of art. This type of lottery turned out to be so popular, that such draws were held until the collapse of the USSR.

Other, no less popular was the DOSAAF lottery, launched in 1966 year. Its winners received vehicles, from cars to bicycles, and cash prizes. The funds raised from this lottery were used to build about 4 thousands of different objects.

In October 1970 year in the USSR, the first "Sportloto" drawing took place, conducted according to the formula "6 out of 49". The first winner of this lottery won 5 thousand rubles, which, by Soviet standards, was a fairly large amount, for which you could buy a new car. Already after 4 Years of the "Sportloto" draws were broadcast on television, and took part in them before 70% population of a huge country. The funds received were directed to the development of sports. for example, 25% funds, spent on the Olympics-80, were collected from lotteries.