What are lottery tickets

registration. List of documents

To make your lottery, start working and making money in this business, you must first register as a legal entity with the tax authority. This must be done in the Russian Federation., since the law does not allow foreign firms to engage in this type of activity on the territory of Russia.

Legislation cares about, so that in case of winning, a person can receive a prize throughout the country, regardless of the player's place of residence or ticket purchase. This issue is resolved using electronic systems.. Starting a lottery business, it is necessary to provide for the possibility of working throughout the country. The license to hold the lottery is issued to legal entities, who provided:

1. Receipt for payment of state duty (6 000 rub.).
2. A notarized copy of the Articles of Association of the organization.
3. A certificate from the tax office about the absence of delays in the payment of mandatory taxes and fees (debts).
4. Balance sheet for the last reporting period.
5. Application for permission to organize a lottery.
6. Conditions of its conduct.
7. The procedure for dividing the proceeds during the game as a percentage.
8. Feasibility study (feasibility study), which indicates the sources of funding and the calculation of the estimated profit.
9. Description of the procedure for reporting the number of lottery tickets (sold / unsold), return, storage, disposal or the possibility of their reuse.
10. Regulation, by which lottery tickets will be identified.
11. A printed image of a ticket with the requirements for protection against counterfeiting described in a separate document and the presentation of the security elements on it (degrees "B").
12. Document, describing lottery equipment, its technical parameters.
13. Conditions for issuing prizes, rules for storing unreleased winnings.

The package of documents is quite extensive. Therefore, it is more advisable to seek help with registration in special firms, who know all the intricacies of obtaining licenses for this type of activity. The cost of processing all the necessary documents can reach several hundred thousand rubles. It will depend on the format of the lotteries, which you plan to conduct.

You also need to consider, what with 2014 licenses for holding incentive lotteries are not issued for a year. it, in fact, promotion activities on the market, not a game in the full sense of the word: the right to participate in them is not related to the purchase of a ticket, and the prize fund is formed from the organizer's funds.

The state is not interested in the development of this niche of small business and often makes changes to legislation. For the correct paperwork and in order to be able to resolve legal problems, it is reasonable to hire a legal consultant on the staff. Organizing lotteries is a tricky business, and it would be better to insure in advance and foresee possible risks, including legal.

A step-by-step plan for starting a regular lottery: what should be done

This business has its own characteristics, to consider, before, how to create a regular draw lottery.

Ticket printing

Start with calculations: how many tickets will you need to print. Circulation c 100 000 tickets are enough, only if the draw is carried out in a limited small area.

Order the development of a ticket image and order printing in a printing house on professional equipment. Details must be printed on paper, protecting the document from forgery.

This increases the cost of the ticket itself., which is usually from 5 to 15 percent of the cost to the buyer. It is impossible to make such an order in printing centers., as this requires special machines.

Delivery of tickets to points of sale

Next, you need to think about ticket distribution, arrange the logistics of their delivery to points of sale in the most favorable way for you. Think about it, how to arrange delivery, so that the end consumer can receive a ticket and take part in your lottery.

Ticket sales can be negotiated with printing houses, shops, newspaper distributors, bookmakers. In the latter, by the way, most likely to find your target audience - gambling, people who love games for money.

You can work all over the country, only if you have the ability to print a very large circulation of tickets. But you have to run a full-scale advertising campaign, various marketing activities to increase brand awareness and build trust in your lottery.

Publication of results

After the drawing, it will be necessary to publish the results in the media and give prizes to the winner. To do this, you will have to negotiate with the media., and involve banks in issuing winnings, where you can give out big prizes (small ones really issue at ticket sales points).