How to start a lottery business

What you need to know?

Before starting a lottery business, it is necessary to register the company and register it with the tax authorities. To obtain the appropriate license, you will need a certificate of absence of tax and duty arrears. Consideration should also be given to the costs of printing paper tickets, purchase of electronic lottery machines and prizes. Lottery results must be published in the media.

First you need to define the target audience, monitor the market and draw up a business plan. In this case, one must take into account, that according to Russian law, the prize fund must not be less 50% of the amount of tickets sold. According to the law "About lotteries», printed products must be watermarked, micro font and background grid, continuous lines (protection class B).

Based on these requirements, it is worth working only with those printers, who are licensed to produce printed materials, anti-counterfeiting. According to experts, the lottery market in Russia has been mastered no more than, than on 10%, therefore, business beginners in this area have every chance of success.

The niche of the lottery business, in Russia, quite poorly mastered. Try and get results

Signs of Successfully Selling Tickets

For, for your business to start and develop successfully, it is worth considering such conditions when printing tickets:

brightness (attractive appearance, will make the buyer pay attention and arouse interest, which will most likely provoke him to buy);
availability (ticket price should not be high, even with a big possible win, people rarely spend large sums on tickets);
frequency of winnings (the more often there is an opportunity to win, even the minimum amount, the more chances to sell tickets).

After analyzing all of the above, you know for sure now, how to open a lottery, how much money is needed for this, what are the pitfalls and benefits in this business. Based on this, you can, thought carefully about everything, choose a suitable option for building a lottery business.

Of course, the costs at the initial stage will be considerable, however, there is still an opportunity to earn much more and quickly recapture the entire invested capital. At the same time, the lottery business is quite legal., and your income will be completely transparent for all financial checks.

The main ways to implement the idea

You can open a lottery business in one of two ways:

• by issuing a certain number of paper tickets - this is the traditional way;
• by installing special devices.

According to the Law of the Russian Federation "On Lotteries", all lotteries are divided into:

• circulation;
• unclean.

Duplication of printed tickets

Ticket printing should be entrusted to a professional printing house, which can apply all the necessary elements of protection to them. After that, you should take care of the delivery of tickets to points of sale.. If an entrepreneur plans to sell tickets in several regions of the country, then he will need partners and distributors. Alone, it will be quite difficult to organize the sale of tickets over a large territory.

Tickets can be sold through printing houses, distribution companies and distributors. Only a large circulation needs to be distributed throughout the country. To start a business, it is recommended to start small and cover a separate region of the country. In this case, you do not need a large-scale marketing campaign..

After the lottery, its results are published in the media, and then the process of issuing a prize is organized. Small amounts can be dispensed at points of sale, and large winnings - through credit institutions, who are ready to cooperate. Paper tickets also allow you to earn money from advertising by placing it on the back of each form.

Electronic terminals

Advances in information technology have affected the possibilities of holding lotteries. Using electronic terminals saves the organizer from printing tickets. But the entrepreneur will need to purchase and install special machines - lotomats.

All terminals are divided into two categories:

1. Lotomats, printing tickets. Must be equipped with a built-in printer.
2. Lotomats, non-printing tickets. Refers to electronic games and tickets here are virtual.

On receipt, learned from the terminal of the first type, it should be:

• circulation number;
• government number;
• ticket price;
• date and time of ticket issue;
• size of the prize fund;
• lottery logo;
• lottery name.

Ready business

The lottery business can be organized through a franchise. In this case, the entrepreneur will receive a turnkey business.. The franchisor will reveal the secrets of a successful business and help organize it competently. The cost of the franchise will be offset by stable demand and lower risks.

The most famous franchise offers in this field of activity:

• Bingo Bum;
• The chair;
• Lotobest;
• LOTTO MARKET.

The main advantage of the franchise is the recognition of the lottery brand, customers trust this game more.

Is it possible to create an online lottery?

Today there is the possibility of organizing a lottery, working online

Anyone can make their own game on the Internet, but it is important to comply with the requirements, which are presented for the drawing. Online lotteries are not prohibited by law, but the main condition is to refuse money bets, otherwise the electronic "quiz lottery" will be recognized as a game of chance

The organizer should decouple the payment from the possibility of receiving the prize.

A step-by-step plan for starting a regular lottery: what should be done

This business has its own characteristics, to consider, before, how to create a regular draw lottery.

Ticket printing

Start with calculations: how many tickets will you need to print. Circulation c 100 000 tickets are enough, only if the draw is carried out in a limited small area.

Order the development of a ticket image and order printing in a printing house on professional equipment. Details must be printed on paper, protecting the document from forgery.

This increases the cost of the ticket itself., which is usually from 5 to 15 percent of the cost to the buyer. It is impossible to make such an order in printing centers., as this requires special machines.

Delivery of tickets to points of sale

Next, you need to think about ticket distribution, arrange the logistics of their delivery to points of sale in the most favorable way for you. Think about it, how to arrange delivery, so that the end consumer can receive a ticket and take part in your lottery.

Ticket sales can be negotiated with printing houses, shops, newspaper distributors, bookmakers. In the latter, by the way, most likely to find your target audience - gambling, people who love games for money.

You can work all over the country, only if you have the ability to print a very large circulation of tickets. But you have to run a full-scale advertising campaign, various marketing activities to increase brand awareness and build trust in your lottery.

Publication of results

After the drawing, it will be necessary to publish the results in the media and give prizes to the winner. To do this, you will have to negotiate with the media., and involve banks in issuing winnings, where you can give out big prizes (small ones really issue at ticket sales points).

Existing types of lotteries

There are two main types. First, very popular among the Russian population, Is the printing of lottery tickets. This method of implementation allows you to get additional income from advertising, because every single ticket, Is a platform for placing various advertisements.

High-quality production of lottery tickets is possible only in a specialized certified printing house. There are a number of requirements for this printed matter.:

• presence of watermarks;
• background grid of continuous lines;
• micro print.

The second way to implement this type of business is lottery terminals. Their use allows you to save on ticket printing and room rental. To accommodate the machine, just a square meter of area and the presence of a socket in the immediate vicinity is enough.

In addition, unlike slot machines, a lottery machine is a completely legal type of business implementation.. This is due to the fact, what result of the draw included in the ticket, and is not calculated by special equipment, how is it done in slot machines. In this case, the machine also performs the functions of issuing tickets, and payment of winnings. Instant payment of winnings is one of the advantages of the terminals, which makes them very popular.

Today in Russia you can buy a lottery terminal like new, and used. Due to the ban on gambling, they are now sold without the appropriate software. Documents are provided for each terminal sold, regardless of its condition, certificate and nameplate.

This industry is gaining more and more popularity, since it was chosen by people, formerly regulars of slot machines. The average person does not feel much difference between them., however, from a legal point of view, there is a difference.

For an entrepreneur, this is a very good source of income., since the electronic lottery does not require large expenses, and one machine pays off in a maximum of six months. If he is in a good place, then this period can be reduced to three months.

In addition, an electronic lottery ticket makes it possible to reduce costs, since the use of printing services is not required, payment for consumables for printing. Another advantage of using terminals is the ability to control the process, being at a distance. You can enter your personal account using the Internet at any point, where is access, using a computer for this, tablet or your personal smartphone.

It is better to install lotomas in those places, where the slot machines used to be

Also important, so that in the places of their installation there is a sufficiently high passability of people. Nightclubs will be a great option for accommodation, Cafe, train stations, parks and other crowded places

Lottery, for which tickets are printed, in turn are divided into several types:

1. Instant Lottery - Coated tickets, to check the win, you need to remove the cover with a coin.
2. Draw lottery - a type of lottery in which, to find out, is a winning ticket, it is necessary to wait for the drawing of a specific draw. The results of the draw are published in gas or are carried out live on the TV channel. The draw cannot be conducted on the Internet, since hackers may influence the result.
3. Incentive lottery - a type of lottery, participation in which is free, however, to participate in the drawing, you must purchase a specific product. This is one of the subtypes of instant lottery, however, it has its own specific characteristics.

What is required for registration

This business, like any other, need to register correctly. If your time isn't enough, then you can contact the services of intermediaries, firms, who specialize in this. Usually the cost of the service does not exceed 200 thousand rubles, it all depends on the region.

The set of services includes preparation and registration of documents, registration with the tax authority, development and design of a lottery ticket. The time for this procedure is no more than four months..

It is advisable to prepare the following documents for starting a business before submitting:

• Various types of permits from SES and fire service.
• Business Plan.
• Agreements with partners.
• Draft statutory documents.

What you need to organize a lottery?

Deciding to organize such a business, You need, citing lottery law:

• register an enterprise;
• go through the registration procedure with the Federal Tax Service;
• get help about, that you have no tax arrears;
• get a license;
• organize a way to notify about the lottery results;
• take care of the availability of printed and electronic tickets.

First you need to decide on the target audience. Based on this, choose the type of lottery, way of conducting, ticket design and so on. First of all, you should monitor the market and draw up a business plan, make the necessary calculations or, least, make a feasibility study of the feasibility of holding a lottery.

You also need to think over and draw up the rules for the lottery. In accordance with Russian legislation, the lottery winnings fund must be at least half of the amount, received as a result of ticket sales. Besides, it is worth considering the cost of renting the premises, salary of ticket distributors, design services for tickets. Indeed, their sales directly depend on the attractiveness and brightness of tickets., which means, and business proceeds. Printing house, in which tickets will be printed, should also be tricky. After all, tickets must be printed on special paper using various watermarks and other security elements..

After completing all the necessary preparatory processes, then you should register your individual entrepreneurship and collect papers to obtain an appropriate license.

Recent changes in Law 138-FZ

Besides, the legislator gave the right to check the age of the winners when paying prizes up to 15 000 rubles. Larger prizes are only payable upon presentation of an ID.

Also, the tightening has affected the rules of transfers to persons, who carried out lottery activities in violation of Russian law.

Participation in state lotteries is beneficial to all parties. Various prizes will be awarded to the winners of the drawings. Additional funds are received in the federal budget. Social programs receive additional funding.

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