Mobile first. Even in lotteries
More 95% users play online lotteries from smartphones. Almost all users on Android smartphones 8 times more, than iOS users, which is primarily due to the low penetration of "apple" gadgets into the Belarusian masses. Portrait of the average winner - man or woman before 35 years, at the same time, regional residents win no less than Minsk residents.
The electronic lottery is based on the automation of all processes, the maximum exclusion of human participation in order to reduce the costs of holding a lottery and objectively holding drawings. Online the prize fund is played using the software and hardware complex.
Currently, only residents of the country can take part in electronic lotteries in Belarus, using payment cards, issued by Belarusian banks. A conventional citizen of the Russian Federation with a Russian bank card to try his luck in Belarusian online lottery can not.
+ 45% to the prize pool due to savings on printing and logistics
The transition from paper tickets to online in our country began not so long ago. Although gambling itself (game, in which the payoff depends on the case) in the sense of "playing for money" online has existed in the world for years 15.
The form of the drawing is the main difference between the online lottery and others. You don't need to print tickets here, deliver them around the country, do logistics, use the services of distributors, to hold draws with expensive TV broadcasts, collect unrealized tickets, destroy them, process winning tickets and do many other actions.
Hence the second difference follows - the size of the prize fund. Since many costs are eliminated, the savings are transferred to the prize pool, to make it more attractive to participants. If traditional lotteries are played 40-50% prize fund, then in online lotteries this figure is almost doubled.
Gennady Shablovsky:
- In the case of belbet, this is before 95% of the sum of all the lottery bets made. This is a very attractive figure for the gaming audience., which is much higher, than in traditional lotteries. Simply put, of bets on 100 000 rubles are raffled 95 000 rubles, which are randomly distributed among the players in different proportions.
