Bonus policy
The bonus policy of the Stoloto lottery operator is very loyal to customers. The bonus program has started 5 years ago, within its framework, there are two types of bonuses - regular and special. Regular bonuses are conditional currency, which has a course against the real ruble. They can be spent on buying "free" lottery tickets and participating in potentially lucrative bonus games. Special points are points, each of which makes it possible to pay one minimum lottery bet in a particular Stoloto game.
Also on the Stoloto website there is:
- Promotions - "Invite a friend" (operates constantly) other, timed to some holiday or solemn event.
- Loyalty program of the operator Stoloto "Closed premium club". Anyone can enter the club, who buys lottery tickets regularly. Benefits of participation - providing a personal consultant, the ability to manage your personal account, increased limits on automatic payments, etc..
- Personal rewards for achieving certain results - for paying the coupon with bonuses, for a multi-issue coupon, etc.. Rewards do not bring any benefit - they are just stickers in your personal account, which can be shared with friends on social networks. Just a nice little thing from the developers of the Stoloto website.
How to play on mobile phones
Mobile version of the site
Playing the Stoloto lottery has never been so easy. The user has two options - to play in the mobile version of the site or in the application
The mobile version is very convenient, made in a laconic design, where there is nothing superfluous, what can distract attention or interfere with viewing on the small screen of the gadget. At the same time, the mobile version of the resource has a very convenient menu
Left on the page icon, clicking on which you can open a list of all possible sections of the resource - from your personal account to contacts and news. This version is considered by many to be even more convenient., than the main.
On the right side of the page there is a support service icon - possible options are to write a letter, contact online consultants, call the call center, use the channel in the Telegram messengers, Votsap.
At the bottom of the page - the rules of all lotteries and links to their pages, button to buy a ticket and a link to the main version of the site. It's simple, intuitive, succinctly.
Mobile applications for Android / IOS
Stoloto has applications for the Android operating system, and for Apple gadgets. You can download the programs on the official website of the lottery operator, it's free, files are lightweight and can be installed within minutes. The application interface is almost the same, like a mobile site. Left menu, drop-down by pressing the "three stripes", right chat and filter, in the center - banners of the most popular lotteries. The applications have broadcasts of draws, winnings are reported by push notifications, especially suspicious clients of Stoloto can quickly check their ticket in a special section. It is seen, that the developers have made an effort to, to make programs as easy to use and useful for users as possible. The interface is intuitive, it is convenient to pay for tickets, winnings can be immediately withdrawn to your personal deposit, and from there to a bank card, mobile account or e-wallet.
Other ways to buy lottery tickets
Lottery center "Stoloto"
It is located in Moscow, at 43 Volgogradskiy pr., building 3, business center "Avilon Plaza". For instant lotteries, here you can get winnings up to 10 000 rubles, and on drawing lotteries - to 600 000 rubles (but you need to order it in advance, maximum amount on the day of circulation - 20 000 rubles).
Tickets "Stoloto" by SMS
Just send a special code to the short number 9999. Examples of codes are listed on the Stoloto website in the section "How to buy a ticket to Stoloto by SMS". After you send a request for SMS, you will receive a payment confirmation. You can pay from your mobile phone account, with kiwi wallet (you need to add the letter "K" to the SMS) or from the "Stoloto" wallet (add the letter "C" to SMS). Mobile operators may charge a fee for this service.
Buy Stoloto tickets and win
Lottery machines
List of such devices and where they are located, available on the Stoloto website. They stand in shopping malls, and the maximum win, which can be obtained from the machine - 5 000 rubles.
USA as an example
Major lotteries in America - PowerBall and MegaMillions, in each circulation of which 10-20 million tickets. Its useful to note, that both of them are similar in many ways, including the cost of the bet - $2.
It's hard to calculate the income of an ordinary American: tax payments, components from 20 to 40% earnings vary by state and many other factors. But, for approximate calculations, it is quite possible to take a certain average value, eg, Wikipedia data.
So, in 2018 year the average American got his hands on 3300 dollars. How much did it cost him to buy one ticket in the most popular lottery? 1/1650 from monthly income! It is not for nothing that many US residents easily spend their hard-earned money on gambling: what a couple of dollars per bet is nothing, and only!
But, maybe the US example is not indicative?
Spain and Australia
If you remember about the countries, closest to Russians (in this case it's not about geography, but about the opportunity to play online), it is more interesting to know, how the average salary and the cost of a lottery ticket in Spain and Australia compare. According to the same Wikipedia, average monthly income (after taxes), is:
- 1 313 euro in Spain
- 2 793 AUD in Australia
wherein, minimum bet value:
- € 1 в The Primitive (Spain) or 1/1313 from monthly income
- $ 1,3 in OzLotto (Australia) or 1/2148 from monthly income
Remember, how much do you earn. Divide this amount by 2000, or at least for 1100-1300, as in the above examples. Good price turned out? If you get less 100 thousand rubles monthly (like most Russians!) then the cost of a lottery ticket is more significant for you, than for the inhabitants of these countries
All the best for Russians
IN 2018 average monthly salary in Russia was 43 400 rubles. However, although this is an official statistical value, but not the most correct: too much imbalance in the income of those, who gets a lot (the best representatives of the oil, gas, defense industry and government agencies) noticeably shifts the bar (virtual) income of the majority of the population up. As they say, if one eats meat, and the other cabbage, then on average they eat stuffed cabbage.
It is more correct to focus on average income, in 2018 he was 32 635 rubles per month. What share of income comes from one lottery ticket?
- 32 635 / 100 or 1/326 for the lottery "Russian Lotto"
- 32 635 / 200 or 1/163 for the lottery "Gosloto" 4 out of 20 "
Noticeable difference compared to other countries, true? In fact, a lottery ticket costs an average Russian 5-10 times more expensive, than the average representative of other countries.
As things stand, without control of pricing and income level, as well as without monitoring the goals of our lottery operator holding, by the way, monopoly in the country, the result is the same as we have - in almost any money exchange, Russians suffer financially and players are no exception.
The existing lottery ticket price - the result of the greed of the monopolist, when the increase in own income is achieved almost exclusively due to price gouging and is dictated by greed and the desire to snatch here and now.
That an Italian is inexpensive, then for a Russian luxury
Average annual income in Italy (before taxes) is 27 106 euros. If we translate this into numbers that are more understandable for us, then we can say, what on average people get their hands on 1648 euro per month (or 2258 euro "dirty", that is, before taxes).
A SuperEnalotto bet worth 1 euros. If you count at the maximum price, with SuperStar option (increasing the overall chances of winning), turns out, what an Italian can get with his monthly income 1099 tickets for this lottery (1648 / 1,5). clear, that no one spends all their earnings on gambling, so let's put it differently: for the average citizen of Italy, participation in the lottery costs 1/1099 from his income. Let's remember this indicator.
Italians, of course, are among the top most gambling nations, therefore we will not focus only on them. What is the ratio of the average income and the cost of a lottery ticket in other countries?
Gosloto "4 out of 20"
The first draw of one of the most popular number lotteries now Gosloto has passed 31 December 2016 of the year
The novelty immediately attracted attention - of course, after all, in the New Year's edition it was possible to win a whole billion rubles! true, the lottery billionaire never appeared - no one could guess the coveted combination
But the country got a new game: with increased prize money (67%), a large number of prize categories and, what is most important, the new lottery gave an impression of lightness - in order to get the main prize it was necessary to guess everything 4 numbers from 20. Well, okay, in two fields
But after all 4 of 20!
Well, okay, in two fields. But after all 4 of 20!
true, the numerical formula of the new lottery is not so simple, as it seems. The probability of hitting the jackpot is 1:23 474 025, which is more difficult than in the same "6 out of 45" (1:8 145 060) but in pursuit of a big win, few of the players think about its probability.
In 2017, the lottery "Gosloto" 4 out of 20 "became a real discovery for the organizers. In just a year, the new game entered the top five best selling, and its total turnover was 3,7 billion rubles. Given that, what happened in 2017 156 draws "4 out of 20" this gave an excellent indicator of the average circulation: ~ 235 rates for the amount 23,5 million rubles. Excellent performance!
But, for the organizer, these indicators turned out to be insufficient and in 2018 he went as usual (repeatedly tested in other lotteries) by: increasing the ticket price and increasing the number of draws held
Fortitude of fans of the "four"
It is worth admitting, that fans of the Gosloto 4 out of 20 lottery held on with all their might. The decrease in turnover was not affected by the increase in the number of draws, nor increase (twice a year!) bet value. This is how it looks on the graphs:
Number of drawn runs, in 2017 and c 2018 years
Gosloto draws "4 out of 20" in 2017-2018, quantity
Beginning with 20 April 2018, the game began to be held three times more often: draws now run twice a day, or 14 once a week, which is almost five times more often than before (3 once a week). clear, that at such a frequency there can no longer be any talk of, to show pranks on TV. Now see the broadcast only on the Stoloto website. Well, or directly at the lottery center, if anyone has such an opportunity.
How more frequent draws affected bets? Their number has increased! Not five times, of course, but almost doubled, what (for the organizer) good too
Gosloto "4 out of 20" The number of bets made by players in 2017 and 2018 years
But, number of drawn runs, and the number of bets made by players, cannot be considered apart from the third important parameter, namely, the cost of the bet. Moreover, in 2018 the price of the Gosloto lottery 4 of 20 ″ increased twice: first before 150 rubles, and then before 200
In this way, the cost of the minimum bet has doubled in a very short time. It should be noted, what happened at record jackpot levels, what can be considered, as the operator's desire to squeeze the maximum out of the players, taking advantage of the opportunity.
Anyway, and the price increase was swallowed by the fans of the game. What affected the overall turnover and confidence of the lottery monopolist in the correctness of his actions. For 2018 the year the Gosloto lottery “4 out of 20” was sold was 8,5 billion rubles
The monthly turnover of the Gosloto 4 out of 20 lottery in 2017-2018 years
The above diagrams more than clearly demonstrate the main secrets of Stoloto's success.:
- Draws should take place as often as possible, ideally every day
- The ticket price should be as high as possible
- To keep sales at a high level, the jackpot must also be a record one
clear, that such an approach is only possible on a monopoly market, when the consumer simply has no choice. As a result, the operator makes the most of the available (few, by the way) players, and is growing year after year in turnover.
Gosloto "4 out of 20", results 2018 of the year
- 577 circulation
- 57,9 million bets
- 100,5 thousand - the average number of bets in one circulation
- 8,511 RUB bln. turnover (8 511 367 850 rubles)
- compared to last year, turnover increased by 2,3 times
