Distribution
Today Lotto distributes its products in more than countries through independent sporting goods stores, specialized chain stores and large stores with specialized sports departments
Special attention is paid to mono-brand stores (flagship stores, street shops, brand shops), as well as corners and shops in stores.. Sponsorship – an important part of Lotto's success
Beyond the latest USPTA agreement and technical partnership with ATP, WTA Tour and Wimbledon, Lotto is present at all Grand Slam tournaments and series and more 30 years is part of the Italian Open. Today the double rhombus logo is more than 120 professional players, including the women's pair team No. 1 Virginia Ruano Pascual and Paola Suarez.
Sponsorship – an important part of Lotto's success. Beyond the latest USPTA agreement and technical partnership with ATP, WTA Tour and Wimbledon, Lotto is present at all Grand Slam tournaments and series and more 30 years is part of the Italian Open. Today the double rhombus logo is more than 120 professional players, including the women's pair team No. 1 Virginia Ruano Pascual and Paola Suarez.
History
Lotto was founded in 1939 year by the Caberlotto family (who were the owners of the FC Treviso football team ) in Montebelluna in northern Italy, the world center of shoe production. In June 1973 of the year Lotto debuted as a sports shoe manufacturer. The start of production marked the beginning of the production of tennis shoes, followed by basketball models , volleyball , athletics and football .
The next venture of the company was sportswear. For the first ten years, Lotto focused on the Italian market. During the first decade, the corporate strategy was focused on the production of tennis shoes and apparel, and was initially sponsored by big names from the professional tennis community ( Martina Navratilova , Boris Bekker , Thomas Muster , Andrea Gaudenzi ).
Lotto Hong Kong Store
In the 1980s, Lotto continued to expand its business base, competing between a then small group of football boot and apparel manufacturers. Lotto began creating its first football boots and signed important cooperation agreements with internationally renowned players and teams. Tennis players John Newcomb , Andres Gomez and Jose Luis Clerc wore the brand's tennis products.
The first sponsorship agreements in football were signed with the players ( Dino Dzoff and Ruud Gullit ) and such teams, like Milan (1993–98), Netherlands national team , Napoli (1994–97), Juventus (2000–2003), Chievo and Spanish Club Real Zaragoza . Professional footballers contributed both to the design, and in product customization. This involvement, together with the public image of the athletes, allowed the company to become a leader in tennis and football.. During the same period, Lotto entered the export market, and her international business has grown rapidly. Ten years later, the brand has sold more than 60 countries of the world.
In June 1999 the company was acquired by a group of local businessmen, who have already been very active in the sports field. It was headed by Andrea Tomat, taking on the role of president and CEO of the new company
The company was renamed Lotto Sport Italia, and its new owners focused on the strengths of the brand: dynamism, innovation, quality, italian design, passion and extremely effective customer service program.
Today Lotto distributes its products to more than 70 countries through independent sports stores, specialized chain stores and large stores with sports departments; the brand used on the wristwatch is Lotto time . The company develops corner and flagship stores, which are now widespread in Italy and other countries.
How do we do it?
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