Mobile version features
If you enter stoloto.ru from your phone or tablet, the system will by default transfer you to the mobile version of Stoloto at m.stoloto.ru. If you still want to open the full version of the site on your phone, use the link "Main version of the site" at the bottom of the screen.
Home page lets you see at a glance information about lotteries The "chair", which is placed on special cards. On each card you can see the size of the accumulated super prizes, ticket prices and countdown to the start of the next draw.
By clicking on the menu icon at the top left, can see, that this section contains the same functions, as on the main site. You can:
- register,
- enter your personal account,
- select the desired lottery,
- pay rate,
- watch the broadcast,
- check the ticket and find out the results of the latest draws.
Step 4: Digitization as a stimulus for growth
It will take another three to four years before the final transformation of lotteries into digital industries. But already today in "Stoloto" more than half of lottery tickets are sold through the website and mobile applications. The share of digital sales in two years has grown by almost 15%. Based on the results of 2020 year is expected, that it will account for more than half of all revenue, а в 2021-м — превысит доходы от оффлайна.
«Пока что лотереи в цифровых каналах — это в каком-то смысле копия оффлайна. But it is digital channels that provide an opportunity to take a different look at the customer experience and "form factor" of lottery products., eg, using additional mechanics and tools, as well as gamification, to attract and retain users ", — считает Альберт Усманов.
With the help of the new strategy, the company expects to increase the profitability of online platforms to 10% at the end 2021 of the year. А главное — перезапустить формат онлайн-лотерей, becoming part of the mobile gaming industry.
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How the lottery market works in Russia
In the USSR, lotteries were played before 70% adults, and deductions from lotteries amounted to a quarter of the budget of the 1980 Olympics. But now the situation has changed: Russia only takes 37 place in the world in sales of lottery tickets by results 2018 of the year.
But there are development prospects here. According to Market Insights Reports, the volume of the world market in 2018 year was $302,3 billion, forecast to 2025 году — рост до $379,7 billion. Annual growth rates will average 3%, активнее всего будет увеличиваться сегмент онлайн-лотерей — на 8% in year.
Lottery sales in Russia and worldwide in 2018 year
(Photo: Lafleurs.com)
According to experts from "GfK-Rus", from 2014 by 2019 years the number of Russians, lottery players throughout the year, grew from 4% to 27%. Totally agree 2019 year, the total revenue from lottery sales increased by 34%, объем выигрышей — на 27,4%, а целевые отчисления — на 22,4% and now make up 6,69 RUB bln.
Where does lottery money go?
State lotteries in Russia are organized by the Ministry of Finance and the Ministry of Sports. Today, state lotteries are held in order to financially support and develop physical culture and sports.. Contributions to support sports have already amounted to more than 14 RUB bln, and general deductions and fees to budgets of different levels from lottery activities for the period from the beginning of the spread of the state lotteries "Stoloto" amount to more than 27 billion. rub.
Главные проблемы — это отсутствие культуры потребления лотерей и предвзятое отношение к ним.
According to experts from Market Insights Reports, главная перспектива для российского и мирового лотерейного рынка — развитие онлайн-продаж и мобильных приложений. But to enter this market, you need to repackage products into a cross between lotteries and mobile games and create a new customer experience..
What can be done in the program
The main screen of the application is about a dozen banners of the most popular lotteries. The action menu is expanded by clicking on the three stripes in the upper left corner. There are several blocks in the menu (top down):
- Financial information: Stoloto wallet number and status, bonuses, transaction history, not received winnings and entrance to the affiliate program. In the financial block, you can top up the internal wallet from bank cards, QIWI and Yandex Money.
- Ticket processing block: list of purchased, verified and unreceived.
- Draw broadcasts.
- Ticket check by number.
- Bonus games. These are instant lotteries.
- Buying lottery packages with discounts.
- Information block. It includes: news and announcements, list of recent winners and find the nearest place to buy paper lottery tickets.
In the upper right corner of the application there is a complete list of lotteries and a support chat. Operator response time is unsatisfactory - over 5 min (on Monday, during working hours).
Setting up
To start installing the program, you need to unpack the archive and configure the program:
- register mobile number;
- register email;
- come up with a password, which will be used to enter your personal account;
- confirm age (only adults have the right to participate in lotteries);
- set up notifications about promotions and winnings;
- verify phone number and email address.
After completing the procedure, an invitation to make a purchase at Stoloto will appear on the smartphone display, as well as a list of lotteries, which will be played out in the near future.
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