Response time and specialist competence
The speed of response to a user's question depends on the communication method. When using online chat, the answer can be received almost immediately. The staff are quite competent in explaining, how to use the service, where to buy lottery tickets or collect your winnings.
If a person calls the hotline, then you need to take into account the time of day. Response speed depends on the workload of operators.
If the user contacts the company through the feedback form, then the answer is usually given the next day after the request is sent. On VKontakte, the group administrator responds within 5 minutes.
How to become a lottery operator
Now a little about that, how to start a lottery business, выступая в качестве оператора. According to current legislation, only legal entities can apply for this status, who submitted and paid an application in the competition. Moreover, they must meet the following requirements:
- Absence in the management of persons with a criminal record in the financial sector
- Accurate execution of all contracts and agreements, which have ever been concluded with the organizers of the lottery
- Exclusive rights to lottery programs, designed to collect data on tickets and rates
- An agreement with any of the banks, meeting the requirements of paragraph 3 articles 74.1 Of the Tax Code of the Russian Federation, on providing the contestant with a bank guarantee
- No violations, that relate to the transfer of targeted payments
Only if the organization meets all these requirements and wins the competition, she can become a lottery operator. In the future, all activities should be aimed at concluding contracts with distributors, selling lottery tickets and making payments on them. Profit, of course, will be quite large, but there will be more problems, than ordinary sellers. Useful to read, какой бизнес выгоден востребован и перспективен.
When a lottery permit is not required
The organizers of incentive lotteries do not need to obtain permission to conduct them, you just need to notify the tax authorities. You need to specify the method in the notification, venue and organizer of the lottery, as well as product name (services), with the implementation of which the lottery is connected. Together with the notification, the organizer of the incentive lottery sends documents, named in p. 2 Art. 7 Of the Law. Their list is not so impressive compared to the list of documents, sent for authorization, so collect it for the organizer, according to the author, won't be difficult. He needs to take care of this twenty days before the lottery.
Despite the fact that the authorized body, after receiving the package of documents, has the right to prohibit the conduct of an incentive lottery, the author does not advise its organizers to neglect the requirements of the Law. Firms, which “do not advertise” lottery, can be punished. For them, for a notice that a lottery has not been sent to the tax authorities. 14.27 Administrative Code provides for administrative liability in the form of a fine: on officials – from 40 to 200 MROT, to organize – from 500 to 5000 MROT.
Judges decision, adopted in the Resolution of the FAS RMS from 29.03.2005 N Ф08-1022 / 2005-420А, confirms the above. As follows from the case materials, the society held a draining lottery in the gaming salon, without notifying the authorized body. About that, that the players participated in the lottery, says the fact, that they received additional prizes in addition to the cash prize when a winning combination fell out. This is confirmed by the testimony. The drawing of these prizes was advertised in the gaming salon. The company sent a notice of the lottery already during the audit, violating the requirements of p. 1 Art. 7 Of the Law. The result of this – conclusion of the court, done not in favor of the owner of the slot machine hall and obliging him to pay a fine.
To avoid such unfavorable consequences, the organizers of gambling establishments should notify the authorized body when holding a prize drawing among visitors.. Besides, should remember, that giveaway (cost over 100 rub.) may also result in VAT arrears, which must be credited from such a promotion (pp. 1 P. 1 Art. 146, pp. 25 P. 3 Art. 149 NK RF). Despite the fact that “free” food, from which the owners of the capital gambling establishment did not pay VAT, they were able to defend in court (Resolution of the FAS MO from 17.01.2005 N А40-20139 / 04-75-188), not a fact, that it will be possible to prove this in relation to the distribution of prizes. Upon notification to the authorized body, this problem will be resolved, since the holding of lotteries by virtue of pp. 8.1 P. 3 Art. 149 Tax Code of the Russian Federation is not subject to VAT.
Keep in mind, that not every distribution of prizes can be considered a stimulating lottery. The fact, what a lottery – This is a game, risk-based (Art. 1063 GK RF, Art. 2 Of the Law). Therefore, the winning combination and prize must be randomly determined.. In case all participants leave “gifts”, then, according to the author, the organizer does not need to recognize this as a stimulating lottery and send a notification to the authorized body. Yet in practice, this situation is rare., therefore giving away the prize for advertising purposes, the organizer should take care of notifying the authorized body.
General requirements for the lottery
The main requirement: at least half of the proceeds from ticket sales must go to the prize fund. If your equipment cannot meet this requirement for the draw, this technique cannot be used. The rest of the funds are distributed as follows:
- 6-8% - payment for printing tickets by typographic method;
- 10% - charity;
- near 25% - salary for ticket distributors
The remaining part is paid for office rent, employee salaries and other overhead costs.
To reduce the costs of holding the drawings, an entrepreneur may not buy lottery equipment (technical devices, with the help of which winning combinations of elements are generated). Instead, you can find the lottery operator. These companies have the necessary devices, which have been verified by regulatory authorities and found suitable for holding lotteries. In this case, you only sell tickets and give out prizes. When choosing such a scheme of work, keep in mind: both partners must obtain a license: and operator, and lottery organizer.
How to call the hotline and what questions you can ask?
The procedure is pretty simple, to call Stoloto, you need to go to the "Contacts" tab (located at the bottom of the page) on the official site. Call is paid, the cost depends on the tariff plan, check with the operator for details.
Stoloto hotline is open 24/7.
In the mobile version of the site or application, you need to select the third option at this step (how to get here, read a little higher).
The mobile phone number will be displayed on the screen, you don't need to type it yourself.
Before you call, look for the answer in the section "Frequently asked questions".
On the second screen, there is a link to the FAQ on the left. Probably, that your question has already been answered.
How the hotline can help:
- Any information support for participants (shares, rules, etc.);
- Questions about lottery tickets (how to check a ticket for winning?);
- Technical support (site does not work, Appendix).
"Rating of Bookmakers" has prepared detailed materials on some frequently asked questions.
Other communication methods
An additional way of communication is online chat. It's at the top of the screen (case) in the form of a mini-square with a text message. If you click on it, then a window with a filling form will be displayed. The user just needs to write a question and send it. Moreover, in the window that opens there is a list of frequently asked questions.. It is advisable to study it before sending the question.. The operator gives an answer to the question within 1-2 minutes. During the initial application, the company periodically offers citizens a special bonus.
In addition to the online chat, you can ask a question through the feedback form. It is available to all clients of Stoloto. The form is in the section "Contact information". The user needs to choose the purpose of the appeal, specify a name and describe the essence of the question. Additionally, you need to specify the email and enter the verification code. Then send a message.
Users can separately ask a question about the work of an online resource through social networks. for example, in contact with. The group administrator responds within five minutes.
Another way to contact Stoloto is a mobile application. It can be downloaded from the lottery distributor website. The application gives the user access to the personal account. The participant of the game will be able to track the results of the draws, study the archives of circulation, pay lottery tickets.
To buy lottery tickets or receive a prize, you can contact one of the distribution points. The user needs to go to the company's website and select the "Where to buy" section. The system will redirect it to the correct page. There are two modes here - map and list. The second option is more convenient.
Here you need to select one of the pictures. for example, post office. The list of addresses of "Russian Post" branches will open instantly.
You can also enter the name of the city in the search bar and the system will display the addresses of the points of sale.
Additionally, on the page you can find the answer to the question about receiving a prize. You just need to click on the line "How to get a prize". She is in the upper right corner (cm. first screen).
You can also write questions or complaints to the email address of the Stoloto company - [email protected].
Description and analysis of the sales market
The success of the lottery ticket distribution process depends on the planned advertising campaign. And also from that, how well the entrepreneur understands the target audience and knows the competitors.
The target audience
The target audience of the lottery business has significantly increased in recent years. Mostly because, that gambling enthusiasts switched from prohibited gambling to lotteries. The potential buyers are those people, who dream of a big win and want to get emotions from the game.
Competitive advantages
Even in large cities, few companies are involved in lotteries. The most serious competitors are well-known all-Russian organizations, which, usually, promise a big reward. However, a significant number of consumers are opting for faster and less global games..
The competitive advantages of the lottery operator should be:
- frequent updates of lottery products;
- affordable price;
- attractive playing conditions;
- advertising strategy, based on the psychological portrait of the target audience;
- encouraging customers to return to the ticket distribution point;
- convenient places to buy tickets.
Promotion and advertising
Lottery business needs promotion and proper advertising campaign. The company must have a branded website. All necessary information about the game should be placed here., methods of implementation, conditions for receiving a prize. It should be presented in the most simple and demonstrative form., understandable to the target consumer.
Advertising in local media should not be neglected. Information about the lottery must be posted on the pages of newspapers and magazines. You can also organize an advertising campaign on the Internet. Lottery banners should be placed on sites, which are often visited by potential clients. You can also use TV ads, posting advertisements on street information boards and free Internet boards.
If an entrepreneur uses lot machines, then they should attract the attention of the target audience and be understandable to her
It is important that the information system has an intuitive interface. The client should be tempted to return to the terminal again
The client should be tempted to return to the terminal again.
