Recent changes in Law 138-FZ
Besides, the legislator gave the right to check the age of the winners when paying prizes up to 15 000 rubles. Larger prizes are only payable upon presentation of an ID.
Also, the tightening has affected the rules of transfers to persons, who carried out lottery activities in violation of Russian law.
Participation in state lotteries is beneficial to all parties. Various prizes will be awarded to the winners of the drawings. Additional funds are received in the federal budget. Social programs receive additional funding.
https://youtube.com/watch?v = hqeoy9LB97g% 3F
General requirements for the lottery
The main requirement: at least half of the proceeds from ticket sales must go to the prize fund. If your equipment cannot meet this requirement for the draw, this technique cannot be used. The rest of the funds are distributed as follows:
- 6-8% - payment for printing tickets by typographic method;
- 10% - charity;
- near 25% - salary for ticket distributors
The remaining part is paid for office rent, employee salaries and other overhead costs.
To reduce the costs of holding the drawings, an entrepreneur may not buy lottery equipment (technical devices, with the help of which winning combinations of elements are generated). Instead, you can find the lottery operator. These companies have the necessary devices, which have been verified by regulatory authorities and found suitable for holding lotteries. In this case, you only sell tickets and give out prizes. When choosing such a scheme of work, keep in mind: both partners must obtain a license: and operator, and lottery organizer.
Business benefits of selling tickets
Any person can become a distributor, has entered into an agreement with the lottery operator for the sale of tickets or receipts. He can accept bets from the participants of the promotion, pay off, transfer or grant them a prize. So, such large companies are among the distributors today, like "Magnet", "Russian Post", Yandex.Money and many others. An aspiring entrepreneur can join them. To become a distributor, it is necessary to conclude an agreement with one of the lottery operators. For example, today the company JSC “Trading House "Stoloto" invites you to join its affiliate program.
According to the information, posted on the official website of the organization, from cooperation with “The chair” you can get benefits:
- Growth in revenue - customers will buy tickets, contributing income to the company's cashier
- The influx of regular customers - as a rule, man, who bought a ticket for good luck, returns again, driven by passion
- Low cost - no warehouses or storage space needed to sell tickets, special equipment for their printing is very compact
- High percentage of remuneration
Of course, selling lottery tickets alone is not profitable, but if you combine their sales with the sale of clothing, shoes or other goods (services), entrepreneur's income will only grow.
Lottery ticket business
Lottery as a business, is one of the most profitable areas. For, to understand, how to properly organize a lottery, knowledge of financial legislation is required, good marketing and market knowledge.
Presently, there are major large companies, as well as those, who is trying to keep up with them. Therefore, you should understand, that to attract players you need good advertising and organization of many points of sale.
Given our mentality, this business is very profitable, one has only to recall the scale of gambling establishments during the period, when they were allowed.
Its useful to note, that gambling is prohibited almost throughout the entire territory of the Russian Federation, except for four specially organized zones. And in the same Ukraine, casinos are banned in general throughout the country, but Ukrainian legislation does not prohibit lottery, just like in Russia. Therefore, the organizer of this type of games may well place a bet on former clients of such establishments..
Start by understanding the numbers, which you are ready to invest in the project. After all, the given business idea is quite complex in terms of organization. It is advisable to have an experienced lawyer in your state or outsourcing, accountant and marketer. Hiring on a permanent basis will be more costly and less efficient, than a one-time hiring of the right specialists.
Organizational moments
For calculation and understanding, how to open points of sale of lottery tickets, an analysis of the most visited or traversed places in the city is needed.
Also, it will be useful to conduct a research of potential customers, on the basis of this it will be possible to make favorable conditions for the game and understand, what amount is the most valuable.
In your portfolio, in addition to the amount itself for starting a business in this area, there should be a winning amount, which you can immediately pay the player.
Employees at the first stage:
- Technical Specialist;
- seller;
- economist.
for example, lottery tickets, can also be sold at ticket sales points of partners or competitors. Primarily, many points, where tickets of several companies are on sale.
What is desirable to have on hand:
- permits;
- financial plan with project budget;
- agreements with partners;
- preparation of statutory documents.
Opening costs
To open a lottery business and calculate the approximate costs, should decide on, will it be a regular lottery or on the Internet.
In this business plan, we will consider the costs of opening our lottery in physical format.
For, to know for sure, how to open an enterprise in this area, it is better to take a complete list of required documents from the federal authorities. Advertise on local information resources.
Main expense items:
- advertising (from 50,000 rubles);
- execution of all documents (to 20,000 rubles);
- obtaining permission from authorities (to 15,000 rubles);
- equipment for printing lottery tickets (from 50,000 rubles);
- development of a layout with watermark protection (from 50,000 rubles);
- staff organization (from 200,000 rubles);
- opening of islands in the shopping center for sale (from 150,000 rubles per point).
Total: 535,000 rubles.
Approximate package of documents:
- detailed rules for the lottery;
- agreements with points of sale of your lottery tickets;
- income distribution documents with a prize budget of at least 50%;
- statutory documents of founders;
- example of a lottery ticket with protective watermarks;
- description of the winner selection system;
- registration documents for individual entrepreneurs or LLC;
- rules for storing and using uncollected winnings.
Potential problems and risks
Topics, who opens his lottery, among the main risks should be highlighted interaction with inspection bodies and customer reviews. Also, in the case of an electronic lottery, this is to protect the system from hackers, and in the case of physical ticket sales, it is protection against counterfeiting. You should also ensure the security of the circulation of tickets and the protection of the company's trade secrets..
Look at the same topic: Открытие развивающего детского центра по франшизе
Main risks, capable of damaging:
- tax inspection;
- attack on servers, where is the lottery base;
- fake lottery tickets;
- negative feedback from players;
- losers' lawsuits.
