Prize fund, 6 of 45
Now the prize fund in the Gosloto lottery "6 out of 45" is distributed as follows:
2 numbers - fixed payment, 100 rub. Оставшийся призовой фонд распределяется в следующем процентном соотношении:
6 rooms - 35,8% 5 rooms - 26,8% 4 rooms - 14,4% 3 rooms - 23%
This distribution is not optimal, there are at least two skews
- too large a share is allocated to accumulate the jackpot
- the winnings for 2 numbers, what is a significant part of the fees spent on.
Why you should refuse payments for 2 numbers? Потому что шанс угадать их самый высокий (1 to 7), and there are too many of these winnings: of 64 million rates per year will be 9,1 million "twos". If you pay for each by 100 rubles, it turns out 910 million. Or 28,5% от призового фонда — почти треть! The prize pool is simply sprayed into small payments
This is how it looks in numbers (based on 64 million rates per year)
Prize pool distribution. The last column is real shares (taking into account "twos")
Better to do a different distribution of the prize pool, without "twos". You can recall the experience of the Soviet Sportloto, when payments in 6 of 45 started with three numbers.
Разница в подходе очевидна — раньше не платили за «двойку», а на «шестерку» уходило всего 10% prize fund. But the amount of winnings for 3, 4 and 5 the numbers were more interesting.
You can still shift the focus of payments to another category, eg, highlighting more on "fives". This will make big wins more massive..
If at 64 million bets for the year who guessed the "six" can be only 6-10, the number of those, who will guess the five much more, near 2 thousand. And everyone would win (average) one million rubles. Given that, that single super-large winnings go to unknown lucky ones, in which the vast majority justly do not believe, regular (massive!) appearance of people, who won a good amount, would serve as an excellent impetus to increase sales and increase the popularity of the lottery itself.
true, there are a couple more pitfalls, hindering the promotion of the mass lottery. With the current circulation schedule (2-5 once a day) and overpriced (80-100 rub.) not a single lottery will become truly massive. The question arises, who are the owners of Stoloto targeting, when developing or changing the format / conditions of the lottery?
Perfect player, this is the person participating in every print run, spending small on the lottery (for personal budget) money. Better, when (big) some of these people play with expanded bets or incomplete systems.
clear, that for a regular or systematic game, the cost of the bet is extremely important. If the bet was worth 20-30 rubles, then that would be perfect. What do we have now?
In the first case, the monthly budget of the game will be 12 000 rubles, and in the second case - 6 000 rubles. it 1 bet on one circulation, in one lottery! And if you want both lotteries? And a couple of bets in each, or even three? I'm not talking about expanded rates, where is the smallest option (7 combinations in "6 out of 45") is 700 rubles, and the monthly budget in this case will be 42 thousand rubles!
The costs are disproportionate. Gamers are ready to go for them, they spend a lot more monthly, up to tens of thousands of rubles. But this group should not be guided by, because only regular players with a small budget can provide real massiveness. While they play the lottery 3-5% population, unlike the whole world, where they are carried away 50-70%, the biggest base for sales growth is getting more participants into the game.
Yes, the amounts turned out to be less. But the distribution is fairer. Of course, there will be no jackpots in this version 100-200 million, they just won't have time to accumulate
But, it's important to remember here, that the prize is collected from the bets made. For him to break records, you must either make the maximum deductions of prize money in the main category, and this always happens only at the expense of other categories
Or, if the numerical formula of the lottery suggests a large jackpot - say, in the American lottery Powerball chance to win Grand Prize 1 of 292 million. But there are tens of millions of tickets for each circulation.. Moreover, the lottery with such a probability can be launched only then, when the number of players is large.
If they participate in the drawing 10-20 thousand tickets, то глупо запускать лотерею с подобной формулой – джекпот может вообще никто не сорвать. So, by the way, and happens with the Gosloto lottery "7 out of 49" (шанс угадать «семерку» в ней 1:85 900 584). Yes, such a lottery has the potential for record jackpots. But, in order for it to be realized, you need, so that millions of people play the lottery. Until it comes close
Series "Patterns on Ice" (All-Russian State Non-Lottery Lottery)
Ticket price - 100 rubles, in the series there are tickets "Russian Lotto", "Housing lottery", "4 out of 20". Prize fund ("Russian Lotto" and "4 out of 20") — 60%, maximum winning - 3 million rubles.
Prize fund in tickets of the Housing Lottery 65%, maximum winning - 4 RUB million.
Series "Patterns on Ice"
Prize pool distribution (series 3 million tickets, maximum win 3 RUB million):
| Winnings | Number of wins | Winnings | Prize fund share |
| 100 rub | 900 000 | 90 000 000 rub | 50,0% |
| 400 rub | 75 000 | 30 000 000 rub | 16,7% |
| 1000 rub | 37 500 | 37 500 000 rub | 20,8% |
| 2000 rub | 1 500 | 12 500 000 rub | 1,7% |
| 10 000 rub | 255 | 3 000 000 rub | 1,4% |
| 80 000 rub | 90 | 2 550 000 rub | 4,0% |
| 250 000 rub | 15 | 3 750 000 rub | 2,1% |
| 3 000 000 rub | 2 | 6 000 000 rub | 3,3% |
Series "Peaks of Success" (All-Russian State Non-Lottery Lottery)
Ticket price - 150 rubles, in the series there are tickets "Russian Lotto", "Housing lottery", "6 out of 45". Maximum winnings - 10 million rubles.
Series "Peaks of Success"
As the operator himself says about this series, “ 150 ₽ completely new type of game, and almost every ticket wins!" True, minimum win, as you can see - 50 rub., which is much less than the ticket price.
For most players, the presence of such, almost "wins" thing is completely worthless. Wherein, a noticeable part of the prize fund is spent on their payment and this happens by reducing other, more interesting prize categories. But, "Almost every ticket wins".
What the player will do, who bought a ticket for 150 rubles and the "winner" 50 rubles? Never mind, most likely he will just take the lottery with this money for 50 rub. Wherein, for winnings less than the ticket price, accounts for more than half (53,9%) prize fund. But the operator is in double plus: and the implementation will go faster and you can advertise that, what almost every ticket wins.
Prize fund for the "Peak of Success" series - 65% from proceeds. Prize pool distribution (calculated from series in 2 million tickets)
| Winnings | Number of wins | Winnings | Prize fund share |
| 50 rub | 1 200 000 | 60 000 000 rub | 30,8% |
| 75 rub | 600 000 | 45 000 000 rub | 23,1% |
| 150 rub | 100 000 | 15 000 000 rub | 7,7% |
| 250 rub | 50 000 | 12 500 000 rub | 6,4% |
| 1500 rub | 10 000 | 15 000 000 rub | 7,7% |
| 2500 rub | 1 000 | 2 500 000 rub | 1,3% |
| 5000 rub | 600 | 3 000 000 rub | 1,5% |
| 25 000 rub | 200 | 5 000 000 rub | 2,6% |
| 50 000 rub | 40 | 2 000 000 rub | 1,0% |
| 500 000 rub | 20 | 10 000 000 rub | 5,1% |
| 1 500 000 rub | 10 | 15 000 000 rub | 7,7% |
| 10 000 000 rub | 1 | 10 000 000 rub | 5,1% |
Checkered or go
Let's start unexpectedly - what is winning? If we talk about the essence, then any amount, received as a result of the drawing - this is the prize. But, whether this amount will be a win for you? for example, 111 rubles, at ticket price 100 rubles? And if you bought more than one ticket, a 5 or 10? And only one won, all the same 111 rubles? Formally, this is also a win.. But, this is hardly the option, which is presented after viewing the advertisement. A million new winners - yeah, well yes…
You can more clearly consider this situation with specific examples.. Let's take some drawing of the "Russian Lotto" lottery. To make it more interesting, it's better to take a massive draw. Let's say, New Year's edition, № 1160, from 31 December 2016 of the year
Participated in the drawing 7 844 348 tickets. The prize fund was 392,2 million rubles! How many winners were there in this draw? How many of those, who won more or less large sums?
The vast majority of winners (97,4%) these are those, who won less 150 rubles! At a ticket price 100 rubles ... Almost the entire prize fund went to pay these winnings (88,4%), while, what are the main prizes (not very big, by 700 000) only left 6,8%
Yes, in this edition it turned out almost 3,5 million winners. But, who will explain to me, why spend almost the entire prize pool on small prizes? To a bunch of people, succumbed to New Year's hysteria and bought tickets, received on 11 rubles profit?
In terms of expectations and brutal reality, the gap is monstrous. But the operator can speak, that millions of people benefit. AND, does not deceive! He just doesn't finish speaking, how much do they win ...
Series "Merry starts" (All-Russian State Non-Lottery Lottery)
Ticket price - 50 rubles, in the series there are tickets "Russian Lotto", "Housing lottery", "5 out of 36". Призовой фонд — 50%, maximum winning - 1 million rubles.
Series "Happy starts"
Prize pool distribution (series 4 million tickets, maximum win 1 RUB million)
| Winnings | Number of wins | Winnings | Prize fund share |
| 50 rub | 1 200 000 | 60 000 000 rub | 80,0% |
| 100 rub | 200 000 | 20 000 000 rub | 26,7% |
| 150 rub | 50 000 | 7 500 000 rub | 10,0% |
| 200 rub | 2 000 | 400 000 rub | 0,5% |
| 250 rub | 800 | 200 000 rub | 0,3% |
| 1 000 rub | 400 | 400 000 rub | 0,5% |
| 25 000 rub | 200 | 500 000 rub | 0,7% |
| 250 000 rub | 40 | 1 000 000 rub | 1,3% |
| 1 000 000 rub | 10 | 10 000 000 rub | 13,3% |
Of the three series presented, the more interesting (by the number of relatively large prizes) look like lotteries for 100 and 50 rub. The most expensive novelty, at the same time the most useless: most of the prize pool is poured into winnings less than the ticket price.
Prize fund
Article 10. Mandatory lottery standards
Editorial staff 2003 of the year
1) the size of the lottery prize fund in relation to the proceeds from the lottery must be at least 50 percent, but no more than 80 percent;
Editorial staff 2010 of the year (article 10, P. 1 Federal law from 27.07.2010 N 214-ФЗ)
1) the size of the lottery prize fund in relation to the proceeds from the lottery must be at least 50 percent
What it does The elimination of the upper limit of the prize pool brings the format of the classic lottery closer to a slot machine:
“Why do we need a prize fund in 90%? You threw the ruble, pulled the lever - and won 50 kopecks. Another ruble - and won again 50 kopecks - true, the ruble has already been lost. Prize fund 90% Is an obligatory element of a slot machine, otherwise you will leave. You have to pull the handle, and you must have a belief, that you win - this is how gambling addiction is formed "- (from an interview with Alexander Zibrov, of the General Director of CJSC Interlot)
Who Benefited Thanks to the amendment, LLC "Growth Rates" (later renamed to OOO Pobeda State Lotteries) 08.04.11 registered four new lotteries, с призовым фондом 90%. It was they who were used in the gaming halls of "Victory", acting as a "legal" slot machine.
Turnover of Pobeda slot machines (disguised as lotteries with a prize fund 90%) made up 2,3 млрд рублей в 2013 year and 23 billion in 2014. What is characteristic, the volume of the entire lottery market was estimated at the same 2014 in 14-15 billion rubles. And the state, in the form of deductions from lotteries with an increased game fund received only 2,3 million rubles in 2013 and 23 million in 2014. Or 0,1% from turnover, thanks to another tricky amendment
Draw frequency
Article 18. Requirements for the drawing of the draw lottery prize fund
Editorial staff 2003 of the year
2. The prize fund of the drawing lottery must be drawn in full within the limits of the draw, to which this prize fund belongs, with the exception of cases of drawing a super prize that is rolling from one draw to another, according to the rules, established by the conditions of the drawing lottery. Other transfer of funds (winnings) the prize fund of the drawing lottery from one drawing to another drawing is not allowed. The conditions of the draw lottery may provide for the transfer of part of the prize fund of the draw lottery (super prize), but not more than twenty times in a row.
Editorial staff 2010 of the year
2. The prize fund of the drawing lottery must be drawn in full within the limits of the draw, to which this prize fund belongs, with the exception of cases of drawing a super prize that is rolling from one draw to another, according to the rules, established by the conditions of the drawing lottery. Other transfer of funds (winnings) the prize fund of the drawing lottery from one drawing to another drawing is not allowed. The conditions of the draw lottery may provide for the transfer of part of the prize fund of the draw lottery (super prize). The Super Prize must be drawn at least once during each year of the lottery.
Что это дает В старой редакции был серьезно ограничен период накопления джекпота — за 20 the record super prize just didn’t accumulate. The solution could be to increase the number of players. Or, which in this case turned out to be easier, изменение параметров закона.
Who Benefited The maximum benefit from this amendment was received by the Gosloto lotteries ("6 out of 45", "5 out of 36") в которых размер текущего джекпота напрямую влиял на число участников и, respectively, on operator's profit. The amendment untied the hands of the lottery operators, now it was possible to run any numerical formulas, not caring about the frequency of winning the main category, as a last resort 1-2 distribution circulation could be launched once a year
Article 12.1. Requirements for lottery equipment and lottery terminals
Editorial staff 2010 of the year (to 2010 года этой статьи в законе не было)
6. Lottery equipment must ensure the drawing of the prize fund of the draw lottery no more than once every twelve hours.
Editorial staff 2013 of the year
6. Lottery equipment must ensure the drawing of the prize fund of the draw lottery no more than once every fifteen minutes.
What it gives Limit on the frequency of the draw (no more than once every twelve hours) was fixed in the law for a reason: этот параметр был направлен против игровых автоматов, выдаваемых за лотереи. Для обычных тиражных лотерей проводить розыгрыши так часто просто нет никакой необходимости.
Unfortunately, by the 2013 amendment, this paragraph was actually abolished
Who benefits from Such frequent draws are needed only for the so-called "fast lotteries". A change in the law made it possible to conduct them first every 10 minutes, then every 5 minutes, and now every 2,5 minutes
Advertising article in MK, 2014 year. FROM 23 June draws of 3 lotteries began to be held not twice a day, and once in 10 minutes
This format has little resemblance to the classic draw lotteries.. Зато это очень похоже на электронные игровые автоматы, officially available to everyone. In strict accordance with the Law on Lotteries
