Success to failure: the history of the lotto brand is half a century long

The Caberlotto Era

The first product of the Lotto company was tennis shoes - its manufacturer released it in June 1973 of the year. These products immediately became popular. Later, the production of football shoes began, basketball, athletics and volleyball.

Initially the company specialized in sports shoes and focused on the Italian market. Inside the country, she quickly took a leading position. So, 15 percent of the tennis shoe market was owned by Lotto. Selected sneaker models, eg, Competition and Newcombe Autograph even became part of tennis history.

In the late 1970s, Lotto attracted real world tennis stars to promote its products.. Among them were:

• John Newcomb from Australia, former first racket of the world;
• Andres Gomez from South Africa, also the former first racket of the world, but only in men's doubles;
• Jose Luis Clerk from Argentina, former 4th racket of the world.

The tennis players who worked with Lotto did more than advertise the end products. They were also involved in shoe engineering and design..

Entering world markets

Until the 1980s, Lotto products were focused on, first of all, for Italian buyers. The conquest of the world market began with the invitation of eminent athletes as ambassadors and active sponsorship. IN 1985 year the company began to build an integrated distribution network, the presence of which is still considered one of its main achievements.

In the 1990s, Lotto had to contend with constantly crushing competitors. There were three components of success here:

• constantly introduce technical innovations into products and actively tell the audience about them;
• do not forget about the need to do stylish things;
• attract world-class sports stars.

At this time, the company was actively assisted by Boris Becker, Martina Navratilova, Ivan Samorano, Petr Cech and many other athletes.

In the early 1990s, Lotto sold its products in 60 countries. To date, their number has exceeded a hundred.

How to play OZ Lotto

Of 45 balls drops 9: seven main and two additional. Depending on the number of matched balls, the amount of money is distributed among the winners as follows:

• 7+0 - first category
• 6+1 - second category
• 6+0 - third category
• 5+1 or 2 - fourth category
• 5+0 - fifth category
• 4+0 - sixth category
• 3+0 - seventh category

That is, in order, to start playing, you need to choose 7 main numbers and two additional. And then rely on luck.

OZ Lotto rules from Australia

So that if you win, you will definitely receive your prize, follow a few simple rules set by the lottery organizers. Check them out below.

Age

You can take part in the OZ Lotto game, being on the territory of the CIS countries, it is not necessary to be directly in the country where the draws are held. The main requirement of lottery organizers is the age of majority. For persons, did not reach 18 years old, it is strictly forbidden to take part in the prize draw. Minimum age restrictions are not a reason to give up your lifelong dream of becoming a millionaire in a couple of minutes. Play, buy a ticket, and you are lucky today.

One-handed win

There is one winner per ticket, single ticket is optional, This does not mean, that you only have to buy one ticket. More tickets - more opportunities to win. If all the tickets are won, you will be able to collect the winnings from only one lottery ticket at your discretion.

You can get your winnings, only being on the territory of the country, where the OZ Lotto game was played. It means, if the player wins in Russia, then you can only get a win in this country.

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How to play from Russia

The game is also available in our country. There are several ways to buy a ticket:

1. Lottery bet Ozlotteries online (Alas, from 2016 this is impossible)
2. Buying a ticket through an assistant company. In this case, after buying a ticket, you will be sent its scan.
3. Buying a ticket in Australia.

In this way, the only adequate and affordable way is to play through the international lottery supermarket, since a trip to Australia is a very expensive option. You can find many intermediary sites on the Internet, offering to play the lottery. In the selection process, you need to be careful and study the reviews, so as not to run into scammers. We have found a leader for ourselves, we use its services ourselves and recommend it to everyone - we are talking about AgentLotto.

You can even play Oz Lotto through a special application on your smartphone, which is very convenient.

Winners of thelotter

Date	Winner	Winning at thelotter
03.04.2020	given by.	441,03 EUR≈ 34 601,01 ₽
30.01.2020	given by.	469,85 EUR≈ 36 862,08 ₽
03.08.2017	Jakub W..	77,03 USD≈ 5 434,25 ₽
27.07.2017	Wilawan R.	53,23 GBP≈ 4 631,60 ₽
27.06.2017	Rixon S.	39,15 USD≈ 2 761,92 ₽
20.06.2017	Viktoras G.	39,85 GBP≈ 3 467,39 ₽
10.06.2017	Jakub S..	50,73 USD≈ 3 578,86 ₽
20.05.2017	Paul B.	33,18 EUR≈ 2 603,14 ₽
11.05.2017	Victor B.	391,60 USD≈ 27 626,28 ₽
09.05.2017	Rushan S.	42,43 USD≈ 2 993,32 ₽
09.05.2017	Samir v.	42,43 USD≈ 2 993,32 ₽
06.05.2017	Maxim I.	62,74 USD≈ 4 426,13 ₽
06.05.2017	Yahia A.	64,21 USD≈ 4 529,83 ₽
02.05.2017	Михаил У.	29,74 USD≈ 2 098,07 ₽
27.04.2017	Stanislav B.	50,64 EUR≈ 3 972,96 ₽
25.04.2017	Dang Tat P.	34,11 USD≈ 2 406,36 ₽
22.04.2017	Elena G.	51,99 USD≈ 3 667,75 ₽
22.04.2017	Oleg I.	51,99 USD≈ 3 667,75 ₽
18.04.2017	Sergey R.	2 492,20 RUBL≈ 2 492,20 ₽
18.04.2017	Olivier d.	47,43 EUR≈ 3 721,12 ₽
01.04.2017	Walter W.	61,10 EUR≈ 4 793,60 ₽
30.03.2017	Yahia A.	34,88 USD≈ 2 460,69 ₽
25.03.2017	Zina A..	21,26 GBP≈ 1 849,86 ₽
14.03.2017	Przemylaw M..	61,86 AUD≈ 2 906,82 ₽
02.03.2017	Petur Egholm E.	34,81 EUR≈ 2 731,02 ₽
25.02.2017	smack c.	49,66 GBP≈ 4 320,97 ₽
16.02.2017	CHERYL-LEE D.	48,02 AUD≈ 2 256,48 ₽
26.01.2017	Justin M.	55,05 EUR≈ 4 318,95 ₽
24.01.2017	Sławomir K.	3 601,60 RUBL≈ 3 601,60 ₽
17.01.2017	Barbara S.	60,33 EUR≈ 4 733,19 ₽

The basis

The founder of the company was Giovanni Caberlotto. He was the son of a shoemaker and followed in his father's footsteps - he began to make shoes. At the same time, Giovanni decided to produce products for athletes and in 1963 founded Caber, which soon became the world's second largest ski shoe manufacturer.

IN 1973 year Caberlotto sold Caber to the Spalding concern from the USA and headed the European division of the brand no longer as an owner, but as a manager. In the same year, the history of the Lotto company begins - Giovanni created it together with his brothers and used another part of his surname as the name. The birthplace of the brand was the small town of Montebelunna in the province of Treviso, one of the main products of which for many years is footwear.

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Lotto Cleats

Interest in football shoes from Caberlotto is explained by the fact, that the founders of the Lotto company were the owners of the Treviso club. This is a team from their home province, which played in Serie B. Currently, due to financial problems, she ended up in the lower division - series C2.

Football has become the second major focus of Lotto. The brand's products were once advertised by such world stars as Dino Zoff and Ruud Gullit.

The manufacturer maintains its position in the football equipment market today. He has contracts with such famous players of the past and present, like Luca Tony, Coffee, Giuseppe Rossi, Sergey Ignashevich and others. The company sponsors several national teams of small countries, as well as two dozen football teams. However, the current level of aspirations and opportunities she has here is low. for example, in Russia such sponsorship is received by the Armavir club from the second division, i.e. the third-ranked division in the country after the Premier League and FNL.

New owners

IN 1999 a year after the death of the founders from the Caberlotto family, the company was bought out by a group of entrepreneurs. It was headed by Andrea Tomat, which still owns the Lotto brand. The new management did not begin to make fundamental changes to the work of the company, although it was engaged in expanding the range. IN 2006 year Lotto acquires the American company Etonic, running shoes, bowling and golf. However, in 2012 year the Etonic brand is sold again and returns to its homeland in the USA.

Currently, the Lotto brand remains popular in Italy and in general in Europe.. In our country, the company does not have a single brand store, Unfortunately, never opened, therefore, it can be difficult for buyers from among the connoisseurs of this brand to find the things they need.