Gosloto "4 out of 20"
The first draw of one of the most popular number lotteries now Gosloto has passed 31 December 2016 of the year
The novelty immediately attracted attention - of course, after all, in the New Year's edition it was possible to win a whole billion rubles! true, the lottery billionaire never appeared - no one could guess the coveted combination
But the country got a new game: with increased prize money (67%), a large number of prize categories and, what is most important, the new lottery gave an impression of lightness - in order to get the main prize it was necessary to guess everything 4 numbers from 20. Well, okay, in two fields
But after all 4 of 20!
Well, okay, in two fields. But after all 4 of 20!
true, the numerical formula of the new lottery is not so simple, as it seems. The probability of hitting the jackpot is 1:23 474 025, which is more difficult than in the same "6 out of 45" (1:8 145 060) but in pursuit of a big win, few of the players think about its probability.
In 2017, the lottery "Gosloto" 4 out of 20 "became a real discovery for the organizers. In just a year, the new game entered the top five best selling, and its total turnover was 3,7 billion rubles. Given that, what happened in 2017 156 draws "4 out of 20" this gave an excellent indicator of the average circulation: ~ 235 rates for the amount 23,5 million rubles. Excellent performance!
But, for the organizer, these indicators turned out to be insufficient and in 2018 he went as usual (repeatedly tested in other lotteries) by: increasing the ticket price and increasing the number of draws held
Fortitude of fans of the "four"
It is worth admitting, that fans of the Gosloto 4 out of 20 lottery held on with all their might. The decrease in turnover was not affected by the increase in the number of draws, nor increase (twice a year!) bet value. This is how it looks on the graphs:
Number of drawn runs, in 2017 and c 2018 years
Gosloto draws "4 out of 20" in 2017-2018, quantity
Beginning with 20 April 2018, the game began to be held three times more often: draws now run twice a day, or 14 once a week, which is almost five times more often than before (3 once a week). clear, that at such a frequency there can no longer be any talk of, to show pranks on TV. Now see the broadcast only on the Stoloto website. Well, or directly at the lottery center, if anyone has such an opportunity.
How more frequent draws affected bets? Their number has increased! Not five times, of course, but almost doubled, what (for the organizer) good too
Gosloto "4 out of 20" The number of bets made by players in 2017 and 2018 years
But, number of drawn runs, and the number of bets made by players, cannot be considered apart from the third important parameter, namely, the cost of the bet. Moreover, in 2018 the price of the Gosloto lottery 4 of 20 ″ increased twice: first before 150 rubles, and then before 200
In this way, the cost of the minimum bet has doubled in a very short time. It should be noted, what happened at record jackpot levels, what can be considered, as the operator's desire to squeeze the maximum out of the players, taking advantage of the opportunity.
Anyway, and the price increase was swallowed by the fans of the game. What affected the overall turnover and confidence of the lottery monopolist in the correctness of his actions. For 2018 the year the Gosloto lottery “4 out of 20” was sold was 8,5 billion rubles
The monthly turnover of the Gosloto 4 out of 20 lottery in 2017-2018 years
The above diagrams more than clearly demonstrate the main secrets of Stoloto's success.:
- Draws should take place as often as possible, ideally every day
- The ticket price should be as high as possible
- To keep sales at a high level, the jackpot must also be a record one
clear, that such an approach is only possible on a monopoly market, when the consumer simply has no choice. As a result, the operator makes the most of the available (few, by the way) players, and is growing year after year in turnover.
Gosloto "4 out of 20", results 2018 of the year
- 577 circulation
- 57,9 million bets
- 100,5 thousand - the average number of bets in one circulation
- 8,511 RUB bln. turnover (8 511 367 850 rubles)
- compared to last year, turnover increased by 2,3 times