New instant lotteries

Surveillance chair

Series "Merry starts" (All-Russian State Non-Lottery Lottery)

Ticket price - 50 rubles, in the series there are tickets "Russian Lotto", "Housing lottery", "5 out of 36". Призовой фонд — 50%, maximum winning - 1 million rubles.

Series "Happy starts"

Prize pool distribution (series 4 million tickets, maximum win 1 RUB million)

Winnings Number of wins Winnings Prize fund share
50 rub 1 200 000 60 000 000 rub 80,0%
100 rub 200 000 20 000 000 rub 26,7%
150 rub 50 000 7 500 000 rub 10,0%
200 rub 2 000 400 000 rub 0,5%
250 rub 800 200 000 rub 0,3%
1 000 rub 400 400 000 rub 0,5%
25 000 rub 200 500 000 rub 0,7%
250 000 rub 40 1 000 000 rub 1,3%
1 000 000 rub 10 10 000 000 rub 13,3%

Of the three series presented, the more interesting (by the number of relatively large prizes) look like lotteries for 100 and 50 rub. The most expensive novelty, at the same time the most useless: most of the prize pool is poured into winnings less than the ticket price.

How are the drawings going and what can be won?

Drawings of different lotteries take place at different times and on different days. Some draws have to wait several days, others are carried out at intervals 15 minutes or several times a day. But the scenario is always the same. First, the size of the prize fund is determined, depending on whether, how many tickets were purchased for a specific edition. Then balls / barrels with numbers are loaded into the lottery drum in accordance with the protocol and rules of a particular game. After that the balls start to fall out, the host announces the numbers.

The procedure takes 15-20 minutes and is carried out under the supervision of a special commission, which at the end signs the protocol, confirming the legality of the drawing procedure. Spectators are often present in the hall, who also monitor the progress of the lottery.

All this action is televised (on the NTV channel) and / or online - on the website of the Stoloto company. If you miss a live broadcast, you can always find a record of the draw in the archive or on the YouTube website.

What can you win in the Stoloto lottery? The first category is cash prizes from 20 rubles to 1 000 000 000, what happened during the January Russian Lotto draw. The second category - material prizes - cars, cottages, at home, cottages, vouchers, etc., it all depends on the terms and conditions of a particular lottery.

Terminals march across the country

true, to date, not very many Stoloto lottery machines have been sold - about 60 pieces. They are already present in Kaliningrad, Tambov, Rostov-on-Don (and in Bataisk), in Bugulma, Ufa, Chelyabinsk, Blagoveshchensk, Irkutsk, Yuzhno-Sakhalinsk, Petropavlovsk-Kamchatsky and in. Artem. Interesting, that the most distant regions were among the first buyers.

Anyone can buy terminals, any restrictions, for example - exclusive rights to the region, not supposed. However, the market of legal lottery terminals can be called completely free so far, as the practice of Western countries shows, they can stand in almost every store.

Moscow has both its own Stoloto terminals, and partners' terminals. Published data on the structure of demand (what types of tickets are sold through the terminal more, which less) no, however known, that in the regions immediately after the installation of the lottery machine, instant lottery tickets are sold the most. However, they are several times cheaper than production, and also almost not represented in regular retail, only in specialized points of sale.

Lottery Terminal Advertising Screen, advertising of instant lotteries is shown

Over the past few years, Stoloto has been actively promoting its lotteries, including with the help of federal advertising companies

In 2019, instant lotteries were also advertised for the first time, with the sale of which things are not important: eg, in 2018 year, the share of instant messages was less than 5% in total. Moreover, in many countries, it is instant lotteries that are sold the most.

true, there is an assumption, that Stoloto will choose a completely different path to increase instant sales.

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