Investments and profit
To hold a small-scale lottery, you will need at least a million rubles. Consider the cost structure in the table:
Prize fund | Cost of one ticket | Circulation | Profit from ticket sales |
2 500 000 rub. | 50 rub. | 100 000 PC. | 5 000 000 |
This table does not include advertising costs, payment for the partner-operator, because in each case they will be different. So, the most expensive advertising is on television, and, if you decide to hold a draw on live TV, even on a local TV channel in a small town, be prepared for significant spending.
It will take a beginner about two months to prepare a lottery of this level.. With the acquisition of experience, the period will be reduced to a month.
You also need to take into account that, that a certain number of tickets may not be sold out. Sometimes there are unexpected expenses, therefore it may be necessary to increase the prize pool.